Elizabeth Firth serves as VP of Partnerships at Influential dedicated to building strategic client solutions and innovative content platforms to drive meaningful business outcomes. With over 19 years of experience in marketing and media, Elizabeth has brought a data-informed approach to solve her clients’ most salient business challenges, drive efficient growth and think beyond the possible to future-proof businesses.
Prior to Influential, Elizabeth oversaw the US AmEx media business responsible for guiding US strategy, planning, content development, investment and analytics and driving people-first growth strategies. In addition, Elizabeth has won and stewarded the media business for prominent companies including Coca-Cola, Heinz, Brown Forman, British Airways, Lockheed Martin, Mastercard and Sony Electronics & Playstation businesses.
Elizabeth is an award-winning marketer who graduated Cum Laude with a Bachelor of Arts degree from Villanova University. She has served on Ad Council’s Media Advisory Council, is a proud member of She Runs It, and remains dedicated to serving in mentorship programs to empower the next-generation of female leaders.