Elisa Burguera is Manager, Paid Search & Performance Media of J&J’s US Self Care business, which includes brands like Tylenol, Zyrtec, and Listerine. She is responsible for delivering accelerated growth through the execution of the end-to-end digital consumer journey with a focus on Paid Search and Digital Media tactics that drive conversion.
Prior to her current role, she led digital acquisition and retention efforts for Groupe Chantelle, Barnes & Noble, and Maclaren Strollers.
Elisa holds a BBA in Marketing from Universidad Metropolitana in Venezuela, and a MS in Integrated Marketing from New York University.