Head of Digital Analytics, Tupperware
Edward is a marketer at his core while having quickly evolved with the business challenges into a well-rounded ecommerce and analytics leader. Today his leadership is playing a key role in Tupperware’s aggressive and global digital transformation. While many of his team’s roles, functions, and technologies are changing, the biggest change is adopting a data-driven culture. Measurement and data analytics have a seat at the table and are helping Tupperware evolve and adapt in this digital centric world.