Edward Bourelly

Vice President, Marketing, Planet Fitness

Edward is a brand visionary with over 20 years of experience  developing several Fortune 100 and pinnacle brands like Nike, Levi  Strauss, The Home Depot, New Era Cap, McDonald’s, Taco Bell, and  now Planet Fitness. He also was a Partner/CMO of Omni-Culture,  Inc assisting companies with brand development, marketing, and  omnichannel strategies before joining Planet Fitness (PLNTF  Holdings).   Edward has an extensive background in almost every  facet of the marketing mix including digital, omnichannel retail,  influencer marketing, research, promotions, media planning,  merchandising, sales, budget management, and production. He has  planned and executed marketing on every level from large-scale  award-winning global and national campaigns to field and multi cultural marketing programs. His most recent expertise is centered  around the rise of emerging engagement platforms, the exponential  rate of retail disruption, and the impact of social change on brands.   Edward has been a Contributor/Writer for Forbes and has been  quoted in multiple articles.  He also has been a keynote speaker and  panelist for numerous brand and retail industry conferences while  serving on the Executive Board of multiple non-profit organizations in the Chicago area.  Edward graduated from the University of  Florida with a BS in Advertising and earned his MBA from Mercer  University in Atlanta, but currently resides in his hometown of Chicago.


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