Sr. Experiential Marketing Manager, Southeast Region, Anheuser-Busch InBev
Eddy Leal, Sr. Manager of Experiential Marketing for the Southeast Region, is a 20 year Anheuser-Busch veteran. Eddy’s well-rounded career at AB includes roles such as Sr. Manager, Region Trade Marketing – Special Events/On-premise Channel, Sr. Manager, Geographic Marketing Central & South FL, Director of Latino Community Outreach East Coast, Director of Marketing for Puerto Rico & Caribbean. As Sr. Manger of Experiential Marketing, Eddy leads the activation strategy & execution of major sports sponsorships and event partnerships in the Southeast. Past career achievements includes being recognized by the Caribbean Business Journal as best “30 under 30” executives, leading successful product launches in the Dominican Republic (Budweiser) and Puerto Rico (Michelob ULTRA), directing the company’s Hispanic Outreach Strategy and managing comprehensive action plans for high-profile events such as the Super Bowl, BCS National Championship and Daytona 500, among others.