As Vice President, Global Marketing for Timberland, Drieke leads Timberland’s global brand marketing to elevate the brand’s creative vision, drive consumer engagement and experience, and fuel healthy, long-term growth. Joining Timberland in 2020, she oversees a talented global marketing team in bringing the brand’s purpose to life across all consumer touch points. Drieke works in close partnership with Timberland’s marketing leaders in the Americas, APAC and EMEA regions to drive consumer activations across the globe, especially in the digital space. As a member of Timberland’s Global Leadership Team, she plays a critical role in driving the brand’s efforts to be hyper-digital,retail-centric and consumer-minded across channels.
An ardent and strategic marketing innovator, Drieke has a passion for people and community, progressive thinking in fashion and sustainability, and decades of industry experience — making her a natural fit for Timberland. She has a deep understanding of the connectivity of cultures and her digital acumen engages consumers in meaningful new ways, driving success across platforms.
Drieke brings to Timberland more than 20 years of global communications, product, marketing and general management experience. She spent much of her career with Nike, holding leadership roles in Europe, China and the U.S. – most recently, as global vice president of influencer marketing and collaborations. Drieke built a strategic framework and evolved Nike’s global domain of influencers by understanding and leveraging the connectivity of cultures. She has mastered the craft of tapping into brand affinity to drive business growth.
Originally from Belgium, Leenknegt holds a Master of Science in Political Sciences and Sociology degree from University of Leuven and a Master of Arts in Cultural Projects from the Universite de Paris, Pantheon-Sorbonne.