Communications Lead, CLIF Brand Clif Bar & Company
I live to be passionate about my life – from my family and friends to my work and everything in between. After a serious health issue during the summer of 2015, I decided to reprioritize my life a bit. My objective is simple – – work with great people and great brands to solve problems. Through the right strategic approach, I believe we can build brands that consumers can be both passionate about and advocates for. I try to bring a unique perspective to marketing based on a diverse career path including consulting, corporate, agency, nonprofit and government organizations. With more than 20 years communications and branding experience, I’ve been lucky enough to lead integrated marketing communications campaigns that included influencer marketing, paid media strategy, earned media relations, message and media training, entertainment marketing and branded content, strategic partnerships/sponsorships, digital/social media, event management and cause marketing. I currently lead communications for the CLIF BAR brand at Clif Bar & Company and tell the story of a food company that lives our 5 Aspirations – Business, brand, People, Community, and Planet. I focus on media relations, messaging, influencer marketing, working with our sponsored athletes and events and building strategic partnerships. I live in Oakland, Calif. and spend a ton of time coaching my kids, hanging with my wife and our dog, and cooking BBQ all over the country.