Drew Casey is a Vice President in Vista’s Data & Analytics organization, where he is responsible for Vista’s marketing and site data, all embedded analysts, as well as Vista’s paid search and organic search teams. Drew is passionate about the intersection of marketing, technology, and data. He specializes in using data to both validate marketing performance and to fuel better customer activation. At Vista, he partners closely with the marketing team to support measurement, experimentation, segmentation, and automation.
Prior to joining Vista and moving to Boston in January 2020, Drew worked in NYC at Google supporting Google’s largest B2B customers on marketing measurement best practices and their first-party data strategies. He also worked in OgilvyOne’s Analytics department, primarily supporting IBM. Drew is a frequent presenter and participant at events such as the Predictive Analytics Conference, the Open Data Science Conference, Google’s eMerging Mindsets B2B conference, and the MITX eCommerce Summit.