Donna Speciale is President of Advertising Sales and Marketing at Univision Communications Inc., the leading Spanish-language content and media company in the United States, where she leads the expansion and advancement of Univision’s offering for advertisers. A leading innovator in the modern advertising industry, Speciale is tasked with showcasing Univision’s unique value proposition for advertisers and helping those partners realize the growth potential of engaging Hispanic consumers. She also ensures Univision continues to serve as a trusted partner to the advertising and marketing community by implementing advanced ad sales innovations and providing advertisers new and compelling ways of reaching consumers.
In her role, Speciale oversees Univision’s go–to–market ad sales strategy for the Company’s multiplatform portfolio, which includes Univision’s top-rated Spanish-language broadcast and cable networks, plus the company’s leading streaming and digital business featuring PrendeTV, the first free, ad supported, premium streaming service designed exclusively for U.S. Hispanics, and its robust digital footprint with Univision.com and the Univision Creator Network. A trailblazer known for transforming advertising and a pioneering leader in the early days of advanced television advertising, Speciale has emphasized the need for marketers to shift investment into audience-based ad capabilities, harness a company’s suite of brand studios for content development and improve the overall ad experience on TV for consumers.
Speciale has served as an industry leader in the evolution of television advertising with an extensive knowledge of sales optimization for over two decades, a critical asset as Univision seeks to expand its portfolio of advertising products with innovative offerings to connect viewers and advertisers. Prior to joining Univision, she served as President of Advertising Sales at WarnerMedia where she helped establish the groundbreaking launch of OpenAP, the first open platform for TV advertisers to reach audiences across publishers. Prior to joining WarnerMedia, she was president of investment, activation and agency operations at MediaVest Worldwide, overseeing the agency’s integrated digital, broadcast, print and out-of-home practice. Earlier in her career she held senior roles at WPP’s Mediacom.