SVP, Chief Marketing Officer, Qualcomm
Don McGuire is senior vice president and chief marketing officer of Qualcomm Technologies, Inc. He is leading global marketing to support Qualcomm’s advancement in
new and existing markets and expansion into growth areas. In this role, Don oversees communications; product and technology marketing; channel marketing; digital and social marketing; advertising, creative, media and brand management; strategic marketing and planning; and measurement and analytics.
Don is a seasoned marketing leader with 25 years of experience working across service provider, device OEM, content/applications, and semiconductor industries.
Don joined Qualcomm in 2016 to lead the Global Product Marketing organization. In this role as senior vice president, he redefined Qualcomm’s strategic approach to product marketing. His oversight and strong marketing expertise have led to innovative marketing campaigns and collaborative partnerships that have brought the most cutting-edge products to market, including the latest in 5G technologies.
Prior to joining Qualcomm, Don was a senior leader at Intel, where he led global marketing strategy, campaigns, and messaging for their Client Computing Business.
Previously, he was a founding member of a marketing strategy consulting firm with a client roster that included Intel, NBC Universal, Dell, Motorola, and Cricket. Don led the firm’s technology engagement practice. Before that, Don was the chief marketing officer of Amp’d Mobile, the vice president of global marketing for Kyocera, the vice president of sales and marketing for Leap Wireless and the vice president and general manager for Sprint PCS.
Don began his career as a sales and marketing executive at McCaw Cellular Communications.
Don has a Bachelor of Science degree from California State University Chico in business administration and has attended an executive master’s program at Stanford University’s Schwab School of Business.