Don Lane - Brand Innovators

Don Lane

Head of Brand Strategy & Marketing, Chewy

Don joined Chewy in February 2022, leading brand strategy and marketing for the leading online pet retailer. Previously, he was VP, Truly Brand at Boston Beer; Chief Marketing Officer of Saucony, where he was named by “FORBES CMO NEXT” as one of the USA’s top “Game Changing Marketing Leaders”; and SVP of Brand & Creative at DraftKings.

He began his career with a 20-year run at Arnold Worldwide, where he helped build some of the world’s most iconic global brands, including Volkswagen, ESPN, Titleist & Volvo. His unique skillset combines strategic leadership and creativity, and his collaborative workstyle was profiled in Adam Grant’s New York Times best-seller, “Give and Take.”

Don is an avid golfer, runner, and volunteer coach. He resides in the Boston area with his wife, three children, and beloved beagle, Penny.