Divya Goel is currently the Senior Director of Growth Marketing at Relevent Sports Group. This group hosts the International Champions Cup each year, which schedules historic soccer matchups in iconic venues across the US and Asia. In her previous life, she has run marketing at the new Premier Lacrosse League, spent six years at the NFL running paid media for brand initiatives and live events, and ran social analytics for the Sacramento Kings. Goel has just recently moved to NYC for her job at Relevent Sports Group, and is a proud USC Alumni who grew up going to sports events with her father.