Director of Research, ViacomCBS
Denya ChinQuee, currently Director of Research in the Ad Sales division of ViacomCBS, has proven to be a strong leader and talented analytics voice in the industry for leading media brands.
After completing an MBA from Fordham University, Denya joined Comcast Networks ahead of the joint venture with NBCU, working on key advertising and brand sponsorships for entertainment and sports properties, specifically E!, the NHL, and PGA Tour. Her passion for understanding and connecting with multicultural consumers would lead her to Univision, providing insights that identify and monetize revenue opportunities across platforms. Now at ViacomCBS, Denya brings a comprehensive approach to audience measurement, by passionately telling a story of data, one that continues to change with the TV landscape.
Denya is currently on the Cross-Platform Measurement Council of the Advertising Research foundation, seeking out best practices in cross-platform measurement and understanding the capabilities and challenges of current providers. An advocate for diversity and inclusion, Denya is a past board member of NAMIC NY Chapter and throughout her career continues to mentor students and young professionals alike in navigating the challenges of career development and corporate activism.