Daylon A. Goff is a brand marketing executive with fifteen years of experience driving consumer engagement for both blue-chip and challenger brands. Leveraging know-how and deep relationships across social media, sports, entertainment, and live events, Daylon designs authentic conversations and custom experiences that drive trial, affinity and loyalty. He has a keen insight for “what’s now” that creates unique and impactful opportunities at the intersection of commerce and culture.
Daylon is currently Marketing Director at Wingstop Restaurants (WRI) in Dallas, responsible for the brand’s social media, influencer and partnership marketing in support of its restaurants both domestically and internationally. Previously, he served as Director of Multicultural Marketing at The Marketing Arm, an Omnicom agency, overseeing experiential activations and engagement campaigns for AT&T, Frito-Lay, American Airlines, among others. Daylon also led the celebrity talent strategy and procurement for State Farm’s sponsorship of the Essence Music Festival for eight years. Earlier in his career, Daylon spearheaded activations and sponsorships on behalf of Radio One, the CIAA Basketball Tournament, as well as the launches of independent spirits brands including Conjure Cognac (owned by Chris “Ludacris” Bridges).
Originally from Kansas City, KS, Daylon holds a BA in marketing and management from the University of Oklahoma and is a proud member of Kappa Alpha Psi Fraternity, Incorporated.