As SVP, Client Partnerships, Davina and her team are changing the way that Ampersand partners with Fortune 500 advertisers empowering them with data, analytics and media platforms to reach consumers while their media consumption habits are rapidly evolving. She has a deep understanding of her partners marketing strategies to be able to co-create and innovate together to move the industry forward. She leads Ampersand’s Advanced Advertising Forum where senior marketers get together bi-annually to share learnings and collaboration opportunities.
Davina previously served as VP, Advanced TV Sales at Comcast where she built the Advanced Advertising products division into an $100 million business. In this role she worked with the company’s internal technology teams to develop and commercialize Comcast’s emerging digital assets while guiding major advertisers in their adoption of audience-based television planning and buying.
Earlier, Davina was a key player in the success of TiVo where she built the company’s advertising and audience analytics business from 0 to $30 million. In this role she led her 20-person team in developing the industry’s first DVR advertising and audience analytics platform while also forging multimillion-dollar upfront commitments with WPP, IPG, Omnicom and Publicis. Prior to joining TiVo, Davina led the launch of DIRECTV across Latin America.
Fluent in Spanish, Davina holds a maritime Captain’s license and sails regularly with her husband and daughter. She received her bachelor’s degree in business administration with a minor in German from San Diego State University.