As Director of Brand & Advertising, David is responsible for driving new customer acquisition for TCF Bank with retail customers across multiple products and services. He oversees positioning and messaging, creative development, media planning, and analytics for ongoing optimization. Prior to joining TCF Bank, David led brand revitalization efforts at Miracle-Ear and Kemps as well as numerous initiatives across multiple brands at General Mills. David brings over 15 years of marketing leadership with a focus on driving growth by transforming data into creative. He received a MBA from the University of Virginia Darden School of Business and bachelor’s degree from BYU.
David Wilson
VP, Director of Brand & Advertising, TCF Bank