David Bakula

SVP - Insights, Analytics & Research — Nielsen Music/MRC Data

David Bakula is SVP, Analytics & Insights for MRC Data/Nielsen Music, overseeing global music industry analytics, label and major brand relationships in the U.S. and Canada and driving the overall research strategy. With more than 25 years of experience in analytics and research in the music industry, David has held senior positions at a number of multinational companies.  He began his career at Musicland Group in Merchandise Planning and Inventory Management, before moving on to Universal Music Group to build and lead their highly respected business analysis team.  As an industry influencer and thought leader, David has presented his research internationally and is a highly sought after commentator on the music industry and emerging analytical trends.  He has appeared on Bloomberg TV, CNBC, Fox Business TV and is a frequent contributor to USA Today, Billboard, The Wall Street Journal, The New York Times, Forbes and other publications.


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New York

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