Senior Vice President, Marketing, Austin Eastciders
Dave Rule has a unique knack for seeing opportunities where others see challenges. This instinct guides his management and strategic marketing vision for the thriving Austin Eastciders brand, which has risen to the #5 cider in the U.S. and the #1 cider in Texas under Dave’s leadership. As the Senior Vice President, Marketing &Owned Retail of Austin Eastciders, Dave is the longest tenured leadership team member, responsible for driving a period of growth from sub-$1mm to $20mm+ within six years.
Dave started with the cider brand – as its first marketing hire – when the only marketing asset was the package itself. Since then, he has led the charge on brand, brand voice, storytelling, campaigns, insights, vision, and execution for Austin Eastciders, guiding the team into pivotal growth and establishing the brand as a true innovator in the beyond-beer ready-to-drink alcohol category. Overseeing strategic branding, new product development, digital channels, ecommerce as well as the brand’s tasting room and restaurant footprint, the Austin Eastciders Collaboratory and Austin Eastciders Barton Springs, Dave has led point on product innovations including flavor and line extensions such as Austin Eastciders Imperial Stash and Austin Eastciders Light Cider (launched Winter 2021).
Dave’s experience includes working with iconic brands Red Bull, Mountain Dew, Pepsi and KIND Healthy Snacks. At KIND, he was of one of the first 25 employees and contributed to over 1,300% growth in a five-year period.