Dave Marsey - Brand Innovators

Dave Marsey

SVP Media & Commerce, Allstate

Dave leads brand and performance media and CRM for Allstate across its agent and direct channels. He was hired as part of the company’s Transformative Growth strategy, with a mandate to help modernize the brand through its enviable media investment and sports sponsorships, expand the direct channel through increased customer acquisition sophistication, and serve as an influence on the overall culture.

Before joining Allstate, Dave spent four years leading WPP’s second-largest global client Google, where he more than doubled revenue. Key accomplishments include rapid Asia Pacific expansion across India, Korea, and China, global product launches for Google Pixel, Home, and YouTube Music, and automation through AI.

Publicis Groupe’s Digitas was a crucial step in Dave’s career, having spent ten years in various senior roles, including Managing Director for a newly opened San Francisco office and Chief Growth Officer.

Diversity and inclusion are important to Dave. He makes an impact as a recognized global ally to current and former colleagues. Dave also served as President of the Board for First Graduate, a college access non-profit for first-generation American students.