Dave Bakula

David Bakula is Head of Analytics & Insights for Nielsen Music/MRC Data, overseeing global music industry analytics, label and major brand relationships and driving the overall research strategy. With more than 25 years of experience in analytics and research in the music industry, David has held senior positions at a number of multinational companies. He began his career at Musicland Group in Merchandise Planning and Inventory Management, before moving on to Universal Music Group to build and lead their highly respected business analysis team. As an industry influencer and thought leader, David has presented his research internationally and is a highly sought after commentator on the music industry and emerging analytical trends.