Darla Tufto

Darla Tufto is Vice President, UnitedHealthcare Brand. She and her team support strategic execution of brand strategy, national advertising, brand health and brand evolution. Tufto joined UnitedHealth Group in 2003 and has held marketing and strategic planning roles across both UnitedHealthcare and Optum business lines. Prior to UnitedHealth Group, Tufto held positions in product management and strategic planning at The Clorox Company, Boston Scientific, Pillsbury and U.S. Bank. Tufto earned a B.S. Degree in Nutrition from North Dakota State University in Fargo and an MBA from the University of Minnesota’s Carlson School of Management in Minneapolis.