Darius Hines

Senior Brand Manager, Hendricks, William Grant & Sons Inc

Darius Anthony Hines is an advertising & marketing industry veteran, having begun his career at Burrell Communications in Chicago working on blue chip CPG accounts, specifically delivering award-winning work for both national McDonalds advertising and the Fabric Care & Baby Care categories at Procter & Gamble. In 2010, Hines made the transition from advertising into brand management when he joined the U.S. marketing team at Beam Suntory to manage their Cognacs portfolio. He has since served in different brand roles at Bacardi as a U.S. Brand Manager for Grey Goose Vodka and at Pernod Ricard as U.S. Brand Manager for their Gin portfolio. He is currently serving as Senior Brand Manager – U.S. for Hendrick’s Gin at William Grant & Sons. As Senior Brand Manager for Hendrick’s Gin, Hines leads all national marketing efforts for one of the fastest growing and most disruptive super-premium spirits brands in the industry. Hines is a native Chicagoan and is a graduate of Northwestern University, The Kellogg Graduate School of Management (Northwestern) and has completed a program on Disruptive Innovation at Harvard Business School.