Danielle Samaniego

As Senior Manager of Digital and Social Content for Levi Strauss & Co., Danielle Samaniego is responsible for sharing the corporate story via the company’s website, official blog and corporate social media channels. She manages the editorial direction and content strategy behind these platforms, and her approach to content is highly informed by her journalism background, allowing her to tell a more cohesive story that speaks to target audiences and influencers. Prior to LS&Co., she served as the Digital and Social Community Editor at Gap Inc. and was a newspaper reporter for more than 10 years covering an array of beats, from city governments to education.