Danielle Gonzales

As President/Chief Client Officer at Starcom, Danielle Gonzales leads one of Starcom’s most data-forward clients, The Kraft Heinz Company, overseeing all aspects of the global business including strategy, activation, multicultural, data management and measurement. Danielle has been credited with advancing addressability across all mediums and creating a data-driven culture, successfully unlocking and activating against clients’ data to improve their media ROI. With over 20 years of industry experience, Danielle has contributed to the success of Procter & Gamble, The Coca-Cola Company, Best Buy, The Walt Disney Company, Allstate Corporation and Burger King. Prior to her leadership position at Starcom, Danielle was EVP/Managing Director of the multicultural unit of Starcom, where she managed over 20% of all U.S. Hispanic media and successfully grew business by double digits for five consecutive years.