Dana Strokovsky

Global Director, Social Media Excellence, McDonald’s


As the Global Director of Social Media at McDonald’s Dana is focused on elevating social marketing and influencing social branding worldwide, by sharing best-in-class practices, case studies, learnings and creating consistency through all digital touch points. Building and nurturing relationships with local social and digital leads is a key component, and ensuring that McDonald’s social marketing is top notch through a uniform framework that ladders up to the brand purpose. Prior to McDonald’s Dana helped launch a Social Center for North America at Coca-Cola, was the SME for the Rio 2016 Olympics, strategic social lead for Coca-Cola racing and other projects with the sports marketing team, understanding and utilizing available assets to help enhance company partnership capabilities.