As the Global Director of Social Media at McDonald’s Dana is focused on elevating social marketing and influencing social branding worldwide, by sharing best-in-class practices, case studies, learnings and creating consistency through all digital touch points. Building and nurturing relationships with local social and digital leads is a key component, and ensuring that McDonald’s social marketing is top notch through a uniform framework that ladders up to the brand purpose. Prior to McDonald’s Dana helped launch a Social Center for North America at Coca-Cola, was the SME for the Rio 2016 Olympics, strategic social lead for Coca-Cola racing and other projects with the sports marketing team, understanding and utilizing available assets to help enhance company partnership capabilities.
Dana Strokovsky
Global Director, Social Media Excellence, McDonald’s