Head of Experience Planning & Media, Sanofi Consumer Health
Dana has spent her career on the agency and client side leading strategic planning across a variety of industries including CPG, Pharma, Lodging, Tech, etc. She is currently the Head of Experience Planning at Sanofi Consumer Healthcare, US, where she and her team are responsible for designing and delivering great brand experiences. She is passionate about understanding how media and technology influence a consumer’s journey and ensuring that marketers are asking the right questions and setting the right goals to deliver against consumer needs. Dana lives in Basking Ridge, NJ with her husband and two daughters. She loves travel and often finds herself off the beaten path in the pursuit of once in a lifetime experiences.