Dan Wiseman is a Senior Brand Partner, Sponsorships at Citizens Bank. In this role, Dan is responsible for identifying, negotiating, managing, and measuring enterprise sponsorships for Citizens that provide the opportunity to connect with audiences based on their passion points and generate brand awareness and consideration.
Prior to Citizens, Dan was the Director of Marketing and Brand Activation at The Avedis Zildjian Company, the world’s leading manufacturer of cymbals and one of the most iconic brands in the music industry. Dan was responsible for developing comprehensive marketing communications plans for multiple products and programs and activating its legendary brand to drummers, musicians and passionate music fans.
Prior to Zildjian, Dan spent over 10 years at Reebok, creating and executing integrated global marketing campaigns for the Reebok brand and many of their performance footwear and apparel lines.
Dan has held other marketing positions across the sports and high tech industries for Tech Target, IDG World Expo, Comcast and The New England Patriots.
Dan holds a degree in Marketing from Syracuse University and currently lives in Needham, MA with his wife and 2 children.