Senior Director, Digital Marketing Strategy, Reebok
Dan is the Senior Director of Digital Marketing Strategy at Reebok, helping the 124-year-old brand reach consumers in new and dynamic ways in today’s complex media ecosystem. Dan built and led Reebok’s Global Newsroom, where he fused the powers of Public Relations, Digital Content, Social and Paid Media to translate business priorities into cultural currency that contemporized the brand and built affinity–manifesting in everything from hosting a wedding on the floor of the CrossFit Games, to making Shaq and Victoria Beckham a fashion power couple, to directly challenging the President in social media. He was previously Senior Vice President, Consumer Media at the world’s largest PR agency, Edelman, representing clients including Kellogg, World Surf League, Verizon and Shell. He served as Storytelling Manager at Ford Motor Company, working across business units and geographies to craft stories that positioned Ford as a world-class brand. He helped the Blue Oval march toward its most aggressive product launch calendar in its more than 110 years of business, supporting the global launch of 2015 Mustang and Mustang’s historic 50th anniversary. Dan formerly served as Media Director/Vice President in the New York office of Golin, providing counsel and developing/managing media strategy for a variety of clients including adidas, Mattel, eMusic and Yahoo! Sports. He led media strategy for Nintendo during some of the company’s most fabled years, including the award-winning launches of the record-and paradigm-shattering Wii and Nintendo DS. He has managed programs with celebrities like Beyoncé, Justin Bieber, Ariana Grande, Victoria Beckham, Gal Gadot, Karl Lagerfeld, Kendrick Lamar and Mayim Bialik; worked with premiere athletes like J.J. Watt, Jimmy Butler, John Smoltz, Tony Gwynn and Alexander Ovechkin; introduced Nintendo’s brass to Jimmy Fallon; found a way to get Questlove to Tweet a self-portrait made of noodles; and coordinated brand activations at events like the Sundance Film Festival, Tribeca Film Festival, CES, E3Expo and North American International Auto Show. Dan graduated from Central Michigan University with a B.A.A in Integrative Public Relations.