Dan DeVece - Brand Innovators

Dan DeVece

Senior Director Consumer Retail Strategy and Emerging Products, National Football League (NFL)

Dan DeVece is the Senior Director, Emerging Products for the NFL, where he oversees and supports the NFL’s adoption of new consumer-facing technologies including interactive experiences, blockchain, and NFTs. Dan’s responsibilities include supporting the development of the League’s strategy, hosting market conversations with industry leaders, and advising on new product launches from conception through scaling including NFL All Day, Panini NFT Trading Cards, Ticketmaster Virtual Commemorative Tickets, and Mythical Games’ NFL Rivals. Dan joined the NFL in 2022 with prior experience at Store No. 8, Walmart’s Venture Capital arm, and McKinsey, where he focused on innovation projects across the Consumer and Retail sectors. He received his M.B.A from New York University and undergraduate degree from The College of New Jersey.