Sr. Director, PR & Social Media, Beam Suntory
Dan Cohen is a seasoned public relations professional with expertise leading award-winning PR programming both in the corporate and client-services environments, and a PR Week “40 Under 40” 2017 recipient.
In his current role as Senior Director of Public Relations & Social Media at Beam Suntory, Dan manages PR and Social Media for the extensive brand portfolio of the world’s 3rd largest premium spirits company. His aggressive buzz-building efforts have helped to drive positive business results for the company’s highest priority products including Jim Beam (the world’s #1 bourbon brand), Sauza Tequila and Suntory Japanese whiskies. Dan also spearheaded the launch of Jim Beam’s first-ever global marketing campaign, “Make History” featuring actress Mila Kunis, with integrated PR efforts across nearly 200 countries – the most successful PR campaign in the brand’s history.