Director, Marketing Communications, Aveda Corporation
Cydney Strommen is Director of Marketing Communications for Aveda in the company’s largest market, North America. In this role, she is responsible for consumer-facing communications promoting all of Aveda’s high-performance product lines. She is tasked with developing winning strategies for public relations, influencer marketing, experiential marketing, and more, and also supports the brand’s communications to its thousands of salons. Prior to joining Aveda, Cydney spent eight years at Minneapolis-based integrated creative agency Fast Horse. While at the Cannes Lion award-winning agency, she represented a diverse client list, including The Coca-Cola Company, General Mills, UnitedHealth Group, Best Buy, Askov Finlayson, and more. A graduate of the University of Minnesota- Twin Cities, Cydney is a life-long Minnesota resident. In 2017, Cydney was recognized by AdFed as one of the 32 under 32.