Head of Marketing and Brand Partnerships, Bose AR, Bose
Crystal MacKenzie is the Head of Marketing and Brand Partnerships for Bose Frames + Bose AR. She oversees all consumer go-to-market touch points, from product positioning to channel marketing to campaign planning and creative execution.
Crystal has spent over a decade marketing luxury consumer goods at PlayStation, Warner Brothers, LVMH, and Beats by Dre – all with a clear focus on delivering tangible results to the business. While running global marketing for Kat Von D Beauty at Louis Vuitton, she developed and launched marketing campaigns that resulted in Tattoo Liner becoming the best-selling eyeliner at Sephora for the first time in over a decade. She launched the Playstation 4 with the most successful marketing campaign for Sony’s entertainment division, beating sales targets by over 50%. And her first job was as employee #5 at Beats by Dre, where she was responsible for all global marketing initiatives for a revolutionary category of fashionable audio products.
Crystal has a love for dogs, and you will find her walking Bronx and Bambi along the streets of San Francisco. Crystal holds a bachelor’s degree in film studies from the University of California, Berkeley.