Cris Rallo serves as the Vice President of Advertising Sales, overseeing advertising partnerships across Paramount’s linear channels and digital platforms. In this role, Cris and her team are dedicated to crafting innovative marketing programs that span Paramount’s extensive portfolio. They work collaboratively with agencies and clients to deliver impactful advertising solutions.
Before assuming her current position, Cris held the position of Senior Director at CBS Interactive and served as the National Sales Director at News Corp. With over 23 years of experience in the media industry, Cris has played a pivotal role in launching the sales efforts of several prominent digital properties. Notable among these are CBS All Access, CBS Sports HQ, ET Live, Pagesix.com, and Decider.com