Senior Director of Integrated Marketing & Brand Partnerships, Rue La La
Craig Kapilow is the Senior Director of Integrated Marketing at Rue La La, a leader in e-commerce sales and innovation connecting world-class brands with the next-generation shopper. In his role, Craig oversees Rue La La’s digital marketing, in-box sampling and voucher businesses – with his eye always on fresh and inventive methods for collaboration with many of the world’s leading brands.
Craig has seven years of experience at Rue La La partnering with brands and agencies, and nearly two decades of experience advising direct-to-consumer businesses. Prior to joining Rue La La, Craig spent several years at technology start-ups in Boston, and was one of the original founders of DigBoston, where he served as the first music editor. In addition, Craig is a nationally published journalist contributing to two books, Adidas Rockers and the Time Out Boston Guide.