Founder, Hello Products & Chief Innovation Strategist, Colgate-Palmolive
Craig is the friendly founder of hello products, the world’s first naturally friendly™ oral care brand. hello is the fastest-growing oral care brand in the US. hello is bringing performance, personality, ethics and aesthetics to the $40B global, daily-use category, and in the process, creating a brand that people don’t just use, they join. hello was named to Inc. Magazine’s Most Audacious list as “One of the 25 Companies That Are Changing the World”, and has won the prestigious red dot award and the Good Design Award. Dubitsky himself was named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers and doers, and hello was recently named by Inc. as one of the Best Places to Work.
Prior to hello, Craig was co-founder and creative lead at eos products, founding board member at Method Products, and strategic advisor to Seventh Generation, Boots, and various Private Equity funds. Craig is an inductee in the Collegiate Entrepreneurs Organization (CEO) Hall of Fame, an Entrepreneur in Residence at Babson, and serves as Advisory Council Member at the Ain Center for Entrepreneurship at The Simon School of Business at The University of Rochester. Craig loves people, design, brand, packaging and people. Yes, he said people twice.