Courtney Carlson has 20 years of experience driving business and brands through Marketing and Merchandising strategies and activation. She joined Walmart in 2021 as Senior Vice President, Category Marketing. Courtney is responsible for delivering marketing strategies and plans that accelerate Walmart’s share of market in core retail business units and driving the acquisition and retention of our customers.
Previously, she was Vice President Marketing, North America at Under Armour (UA). She led the holistic go to market in the Region for Marketing in US and Canada: inclusive of Brand/Category strategy and planning, Creative development, Media and Digital Marketing, Retail and Operations. Prior to joining UA in 2017, she spent 16 years at Target where she started her career as an intern and held a variety of positions in Merchandising and Marketing.
Courtney is originally from Minnesota and attended the University of Minnesota, with a double major in Marketing and Finance. She is married with 2 young children. She and her family have recently relocated from Annapolis, Maryland NW Arkansas. Her family keeps a very active lifestyle through golfing, running, swimming, boating, and cycling.