Cooper Fallek has built new consumer experiences from every part of the value chain: as a co-founder, as a consultant, and now as the Head of NextGen DTC Commerce and Business Development at PepsiCo. In his current role, Cooper is helping the food and beverage giant develop consumer connections and launch new businesses. Cooper joined PepsiCo to lead eCommerce Commercial Strategy, developing brand and go to market strategies across all brands and customers. Previously, Cooper served as a consultant at McKinsey & Company where he led digital growth and retail transformations. Cooper also the co-launched and sold Table Tennis Nation and the DTC ping pong paddle service, PaddleYou.