Constance Smith

Global Director, User Centricity, Mars

With over 10 years of experience in the digital and design spaces, Constance is a creative and passionate leader with a proven track record for innovative, results-driven and consumer-centric strategies. Constance is currently Global Director, User Centricity (Human-centered design) at Mars, based in NYC. Prior to this role, she was Senior Manager Social Media & Digital Content, where she founded Mars Wrigley Confectionery’s first Digital Studio based in Soho, NYC (The Digital Hive), leading the in-house agency team of 10 digital and social experts. Previous to Mars, Constance led the Global Digital Communication strategy at Lacoste in Paris, France, where she scaled the digital and social capabilities of the brand internationally. Constance is known for her passion, creativity and dedicated drive to deliver results. She holds a Master’s Degree in Finance from Sciences Po Paris and has been a speaker at a number of events and conferences internationally, including the SXSW Brand Innovators Conference, Facebook’s Brand Summit, ICT Spring Europe and Stratégies x Microsoft Digital Innovation Week.