Cliff Skeete joined Vista in 2021 as Global Executive Creative Director, now overseeing all creative globally for consumer communications. His mission is to elevate the work and help transform from a historically transaction-based company into a brand that stands alone as the expert design and marketing partner to small business. He works closely with his business counterparts across the org to ensure creative excellence in every touchpoint regardless of where it falls along the funnel. Cliff operates under the simple philosophy that the idea is the most important thing, and it drives him to create work that makes a difference and provokes thought and emotion.
Cliff started in creative advertising at some of the quintessential Madison Avenue agencies where he cut his teeth on numerous brands you’ll know. During his career he has tapped into his love of sports as the creative lead for the NHL (where he won multiple Emmy awards), and the NFL. It’s no surprise that two of Cliff’s favorite projects for Vista currently are deepening ties to the Boston small business community through the NBA’s Celtics and forging new ways to market with Liverpool Football Club.