Vice President Marketing, Axcentria Pharmaceuticals – Elevate CBD
Cindy Blum is the head of branding, marketing and innovation for the CBD portfolio at Axcentria Pharmaceuticals. She is responsible for creating powerful brands while building a winning team culture amidst the fledgling CBD industry. Cindy has successfully built, reignited, and managed global brands for nearly 20 years at large CPG organizations, including Unilever, PepsiCo and Kellogg’s. She spent her earlier years in advertising at BBDO and J. Walter Thompson. Cindy believes in building brands with emotional connections, experimenting with new and innovative marketing techniques, and working nimbly to stay in step with emerging consumer, customer, and corporate needs.