Christine joined TripAdvisor in a newly created role in April 2019 to lead the company’s global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. In a short period, she has already transformed the company’s approach to building media solutions and data-driven advertising, helping advertisers of different verticals reach the high-value travel and dining consumer on a platform with more than 460 million monthly users. Before joining TripAdvisor, Christine was leading the commercial and marketing efforts at Condé Nast over the past four years. From her experience, she has brought a wide range of knowledge across channels such as content, data, programmatic, and experiential.