Head of Buy-Side TV, LiveRamp
Christine Grammier is the Head of Buy Side TV at LiveRamp, where she partners with brands and agencies to weave the power of identity into all of their premium video strategies. Christine leads a team who coaches brands and agencies on how to accelerate their targeting and measurement strategies in TV. After 15 years of building the first person-based online and offline attribution platform in her previous role at Marketing Evolution, Christine knows how to combine process, data and technology to achieve results.
Christine is a marketing analytics pioneer through her role making the first online and offline data connections in 2003 when the Internet Advertising Bureau was striving to find evidence internet advertising could drive in-store sales. She was tapped again in 2011 when the Mobile Marketing Association struggled to connect mobile devices to offline sales conversions. She is more than up for the challenge of great cross-screen measurement. Her work has been celebrated with an iCOM Data Creativity Award and an ARF David Ogilvy Award for Big Data Excellence.
Christine holds a BS in business from California Polytechnic State University, San Luis Obispo, and continues to serve on its Business Analytics Advisory Board.