SVP, Director of Media & Integrated Mktg, Citi
Christine DiLandro is the SVP, Director of Media & Integrated Marketing for Citi. In her role, Christine is responsible for media investments and strategic communications planning in support of Citi Proprietary and Co-Branded Cards. Christine has a strong track-record of pushing forward best-in-class digital marketing programs that win industry awards. Christine led the integrated marketing partnership for Citi Bike, the largest bike share program in the U.S. The program has succeeded on all business KPIs, received accolades across the marketing industry for its innovative sponsorship approach, and won a Silver Effie in 2014. She also supports Citi’s consumer media activation for the US Olympics sponsorship. Christine began her career with Citibank in 2004 where she managed advertising strategy, creative and media development, and PR for the Retail Bank. Prior to joining Citibank, Christine had 15 years of Advertising Agency experience managing account relationships at: J. Walter Thompson/Connect@jwt, Agent16 and The Sawtooth Group. Christine has managed the advertising and marketing programs for a range of leading National Brands: Coldwell Banker, Unilever, Lipton, Toshiba, Novell and the AdCouncil.