Chrissy Arsenault

Brand Manager, vitafusion™,Church & Dwight Co., Inc.

Chrissy is currently the Brand Manager for the vitafusion Brand at Church & Dwight, America’s #1 gummy vitamin brand.  She manages a P&L of over $500MM and a high-performing team of five associate brand managers.  While Chrissy has transitioned back to “traditional brand management”, she started at Church & Dwight in 2021 as the Ecommerce Brand Manager and drove profitable double digit ecommerce growth for vitafusion, L’il Critters, Zicam, Trojan, and First Response brands within a year through content creation with a focus on SEO, retail media optimization, and ecommerce exclusive innovations.

Prior to joining Church & Dwight, Chrissy led digital campaigns for the pet health portfolio of over $2B at Eli Lilly & Co (Elanco) as Global Brand Manager.  She created world-class, integrated marketing campaigns and standardized playbooks for measurement, media planning, and rollout, after being promoted from Sr Associate Brand Manager.  Prior to that, Chrissy was Associate Brand Manager for the SPLENDA® Brand with P&L ownership of over $250MM, created an award-winning consumer campaign, and launched incremental skus to help turn the brand from loss to double-digit growth.  She was also the Shopper Marketing Manager for SPLENDA®, where she launched the Amazon business with over $1MM in incremental sales in Year 1 and led all omnichannel customer activations.  She also worked in strategic innovations on at Procter & Gamble supporting the Tide Pods launch, Tide Professional strategy, and Cascade product development.

Early in her career, Chrissy spent time in healthcare settings as a Registered Dietitian counseling patients on making sustainable changes for healthy eating and designed evidence-based wellness programs.  She still harnesses this passion for wellness through her writing and speaking business, Pink Pamplemousse.

Chrissy earned her BS in Nutritional Sciences from Cornell University and MBA in Marketing from Indiana University - Kelley School of Business.  She lives in Colorado Springs, CO with her husband of over 8 years, Ryan, and two dogs, Loki and Typhoon.