Sr. Brand Manager, Vega, WellMore Holdings
Chrissy Arsenault is Sr. Brand Manager, Vega at WellMore Holdings where she leads brand management, shopper marketing, and innovation for the Vega Plant Protein brand.
Prior to WellMore, Chrissy was the Brand Manager, vitafusion™ at Church & Dwight where she led America’s #1 gummy vitamin brand (P&L $500MM) and managed a high-performing team of five associate brand managers. She started at Church & Dwight as the Ecommerce Brand Manager, where she led ecommerce and omnichannel initiatives for key brands including TROJAN, vitafusion, L’il Critters, First Response, and ZICAM, propelling several ecommerce-first launches to top 3 ASINs on Amazon, designing an award-winning omnichannel program, and exceeding ecommerce gross sales goals. She was recognized in 2022 as a Woman of Excellence by the Path to Purchase Institute for her business achievements.
Chrissy has spent several years of increasing responsibility across brand management, omnichannel marketing, and shopper marketing in US and International roles at Eli Lilly & Company (Elanco), Heartland Food Products Group (SPLENDA® Brand following J&J divestiture), and Procter & Gamble. She started her career as a Registered Dietitian before joining the world of CPG. She also runs a nutrition communications firm, Pink Pamplemousse LLC, to write SEO-optimized content for better-for-you brands.
She obtained her Bachelor of Science in Nutritional Sciences from Cornell University and her Master of Business Administration in Marketing from Indiana University.
She lives in Monument, CO with her husband of nine years, Ryan, and two dogs, Loki and Typhoon.