Chris Vary

Senior Director of Public Relations, TGI Fridays

Chris possesses more than 25 years of experience in the creative and digital space.

Currently is the Senior Director of Public Relations for TGI Fridays working to support the 900+ restaurants with proactive and reactive public relations. He has recently started this positon in September 2017.

Chris previously led the Digital Practice for Weber Shandwick for 10 years, overseeing programs that leverage emerging media technologies. Chris managed strategic digital direction for clients including GlaxoSmithKline (GSK), Essilor of America, Unilever, General Motors and the US Army. Early in his career at Weber Shandwick he has assisted General Motors in launching a new social program that integrated social technologies like YouTube and new blog platforms – an industry first at the time. From 2009 to 2013, Chris established the American Airlines social media program encompassing everything from social branding to intense customer-service focused social defense. The American Airlines team started as three people and now has 15 people staffed supported by Weber Shandwick. Finally, worked directly with the CMO of GSK to digitally transform all their brands from traditional marketing to digital/social marketing. This took a multi-year approach to fundamentally change GSK’s strategy.

Chris and his non-profit agency currently is the lead advisor for brands like Children’s Health and Donate Life Texas (Organ.org) where he is transforming their digital reach and connections to their empowered consumers. He helps these brands maximize content reach while managing their budgets to encourage efficiencies.

As Chairman of the Dallas Social Media Club, Chris partners with key digital leader and social network platforms to identify new communication strategies for brands. He has led strategic partnerships with Facebook, Google and YouTube for our many global brands. He concentrates on these trends and delivers new social and digital communication strategies for many brands that leverage this intelligence.


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New York, NY

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Parsippany, NJ

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