Chris Mike leads global sales for Relo Metrics. In this role, he is responsible for a team that helps both brands and rights holders simplify, standardize and streamline their approach to sponsorship measurement and optimization.
Prior to his experience in marketing technology, Chris actually spent most of his career as a sports marketer. He led marketing communications for EA SPORTS making “if it’s the game, it’s in the game” a globally iconic catchphrase and in the process helping to grow a billion dollar business. He was then tapped to introduce an ESPN branded line of sports games for Disney.
From there, Chris took on the golf industry, overseeing marketing for Nike Golf. He launched Nike into the equipment business and tripled the size of the golf brand before being reassigned to run marketing for the Converse footwear & apparel. Chris now lives outside of Portland, Oregon with his wife, kids and two Boston Terriers. A life-long Cubs fan, he credits attending a 2016 World Series game at Wrigley as one of the greatest sports moments of his life.