Head of Digital Acquisition, Layer3 TV, Inc.
As Head of Digital Acquisition for Layer3 TV, Chris is responsible for driving consumer interest in the Digital landscape. Chris has held positions both client and agency side, providing him broad competency in media, strategy, data, and brand over his 15+ year career. Chris has applied this knowledge to an extensive vertical list including clients in financial, pharmaceutical, healthcare, beauty, automotive, education, non-profit and extensive work in telecommunications. This depth has allowed Chris to work across more than 30 standalone brands, helping usher performance marketing in the exploding digital landscape.
When Chris isn’t expanding his knowledge in the digital landscape, he actively engages in his passion for technology and data. Through engagement and collaboration, his passions have led to significant advancements in media attribution, advanced optimization, testing, and innovative integrations with online and offline solution providers.