Chris Fredericks is among the first to adopt TV data (such as SDK, ACR and STB) for the purposes of optimizing digital marketing campaigns to drive measurable results.
Chris co-founded TVadSync in 2007, and serves as EVP of sales and strategy after leading business development, strategy and ad sales roles at a number of media start-ups as well as an executive holding company role over the last 25 years.
Chris specializes in entertainment marketing and supports broadcasters, cable networks, studios and streamers drive viewership.
Chris, an avid yachtsman and a California native, with the exception of spending the first six years of his life in New York, loves gardening, cooking and playing with his 4-year old son Troy.