Vice President, Consumer Marketing - Americas, Lifestyle Audio, Harman
As the Vice President, Marketing, Harman Consumer Audio, Chris oversees consumer, customer, digital & social, retail and new product marketing in the Americas. This leadership role spans globally-recognized brands such as JBL, Harman Kardon and AKG. Chris also has marketing advisory responsibilities for all other Harman regions globally to ensure best-in-class marketing across the world.
Prior to that, Chris was Vice President, Marketing, A+E Networks®, responsible for launching the National Women’s Soccer League on broadcast partner, Lifetime. In this capacity, Chris oversaw league marketing, media, on-site activation and social media targeting both consumers and advertisers
Prior to this role, Chris was Head of International Marketing at A+E Networks®, where he was accountable for setting the global strategic vision and marketing plans across all A+E Network brands.
Earlier, Chris ran Consumer Marketing for the HISTORY® channel in the U.S.; where he led brand strategy, paid media, digital and social media, experiential marketing and multi-platform planning. Chris worked to build the HISTORY® brand through strategic partnerships and overhauling the Network’s social media footprint, growing it by 70% and reach by 126%. HISTORY® was voted #4 most trusted US brand/#1 Network in the UGov survey during Chris’ tenure.
Prior to A+E Networks®, Chris spent nine years at PepsiCo in Beverage Marketing with roles across Brand Management, Innovation, Media Strategy and Digital Marketing, including starting Pepsi’s first Social Media and Branded Entertainment departments.
Chris has launched +20 Product and Packaging Innovations and worked on the execution of Pepsi’s Super Bowl Half-Time show promotion.
Before PepsiCo, Chris held brand management roles at Kraft Foods, working on Altoids, Creme Savers and Capri Sun; he managed the launch of the highly successful Altoids Sours business which is still in market 15 years later.
Chris received his BS in Business Management from Binghamton University and his MBA from the Fordham University School of Business. He was recipient of the MBA Student Leadership Award and was President of the Fordham Marketing Society and graduated with a 4.0 GPA.
Chris and his family live in Westchester County in New York, where he enjoys tennis (former member of a nationally ranked college tennis team), running, and spending time with his wife and two sons.