Chris Baccus is the Vice President of Digital Marketing at Unibail-Rodamco-Westfield and leads all digital efforts for U.S. property initiatives. He brings a deep understanding of consumer behaviors with technology and the ability to drive business goals through innovative marketing campaigns. Chris has more than 15 years of experience across multiple sectors, including retail, automotive, pharmaceutical, gaming, telecommunications, and food industries.
Before joining URW, Chris performed award-winning work, both in-house and on the client-side, for companies such as Ford, AT&T, Nintendo, Pfizer, and Toyota. He holds an MBA from the University of Michigan and a bachelor’s degree in English from Hillsdale College.